Greetings to my Business students - Present and the Past

Dear student friends,

I would like to dedicate this Blog to thousands of my students [in countries like India, Malaysia, Singapore, UK and Australia (list not exhaustive)] who had graduated in Business.

I am sure that i have made a difference in the way marketing is perceived and practiced. Hope most of you would have been benefited from interacting with me and through my lectures/discussions.

I am sure that all of you would have emerged as success stories and would be scripting success and achievements in your day to day work life. I would like to hear from each one of you in this blog space through your comments and contributions.

Please feel free to write to me through this blog and i would be very happy to publish the same in this blog.

Looking forward to hear from all of you [not only my students], if you believe in doing different things differently.

The Tata Docomo case/story is just another case/story that re emphasizes the fact that -

What we discuss in class room today is practiced by industry, not tomorrow but after 5 years ! ! [... as said by a student like you]

Hope most of you would agree to this statement ?


Thank you all for enabling me to script a success story of all of you.


Together we shall Go Towards a Developed India.


Regards and Best wishes,

Dr. K. Elangchezhian

Congratulations - Force India / Vijay Mallya

I would like to sincerely Congratulate Mr. Vijay Mallya and his Force India Team for their podium finish at Belgium grandprix.

Force India Team has made all Indians proud.

Should we not recognize such contributions of Mr. Vijay Mallya ?

Of course, Vijay mallya should also come out with immediate sure fire strategies to Turn Around - King fisher Airlines from the Reds!

Hope Vijay Mallya draws important clues from the debacles of the NEPC Group !?

"As usual Expect the Unexpected from Vijay Mallya"


Our Way of saying thanks !

When you fly next time, Fly King Fisher - will it not be a fitting tribute to somebody who has made us all and India proud - ONCE AGAIN !?

Why only Tata Docomo ?

Tata Telecom

Recently the Tata's have come out with a concept of charging the Indian mobile service users on a 'second' basis instead of charging for a minute. This is a wise move, from the Indian consumers' point of view as presently millions of mobile service users are made to pay for the time that they have not spoken.

Why is the Indian Government not doing anything to prevent the other Indian mobile companies from charging their customers for un utilised talk time ?

The Indian mobile companies are minting millions every second, out of every un utilized talk seconds !

Should we not think on this ??

Dr. K. Elangchezhian