Greetings to my Business students - Present and the Past

Dear student friends,

I would like to dedicate this Blog to thousands of my students [in countries like India, Malaysia, Singapore, UK and Australia (list not exhaustive)] who had graduated in Business.

I am sure that i have made a difference in the way marketing is perceived and practiced. Hope most of you would have been benefited from interacting with me and through my lectures/discussions.

I am sure that all of you would have emerged as success stories and would be scripting success and achievements in your day to day work life. I would like to hear from each one of you in this blog space through your comments and contributions.

Please feel free to write to me through this blog and i would be very happy to publish the same in this blog.

Looking forward to hear from all of you [not only my students], if you believe in doing different things differently.

The Tata Docomo case/story is just another case/story that re emphasizes the fact that -

What we discuss in class room today is practiced by industry, not tomorrow but after 5 years ! ! [... as said by a student like you]

Hope most of you would agree to this statement ?


Thank you all for enabling me to script a success story of all of you.


Together we shall Go Towards a Developed India.


Regards and Best wishes,

Dr. K. Elangchezhian