YSR Reddy - TV coverage

While it seems to be(coming) a tragic experience. The TV coverage by both CNN IBN and NDTV on yesterday's events about YSR's whereabouts were thoroughly un professional.

Both the TV channels appeared to be in a race.

Especially CNN IBN in their hurry to better NDTV were coming out[yesterday] with a lot of unbelievable stories. NDTV was a little ok.

Both the channels lacked journalists with specialized experience in aviation related industry accordingly they were unable to report rightly.

The channels should use specialized correspondents when reporting on such events to make them believable and more authentic.

Hope atleast in future they would turn to be appropriate.

Best Wishes.

Conference paper - Abstract

New Dimensions to Competitiveness in India’s Airline Industry

[Dr. K. Elangchezhian & Dr. D. Ashok]

Abstract

India’s Civil Aviation sector was poised to grow at 12.5 % and touch a whopping 400 million by 2020. The projected growth of Indian aviation sector is far ahead of China and economic power houses like France and Australia. India occupies an eminent position in the global civil aviation scenario with a large fleet of aircrafts. In all, 56 airlines are operating scheduled air services to and through India and 22 foreign airlines are flying over Indian air space. There are over 450 airports and 1091 registered aircrafts in the country. The rising disposable income among Indian citizens and a growing middle class has triggered a never before opportunity for the Airline operators.

Global financial turmoil and economic reality in India are re shaping the fortunes of India’s airline industry. High cost of fuel coupled with infrastructure bottlenecks, increased competition and wage inflation have left the low cost and other full service carriers high and dry. In the name of consolidation a few have desperately opted to merge with the bigger carriers. The turbulence is likely to continue, as new carriers enter the fray to fill the gaps created by consolidations. In spite of all these economic and industrial sorrows a few airline companies have come out unscathed. Strategic moves with respect to choice of aero planes, routes and target customers have enabled them to play safe.

The primary objective of this paper is to come out with an appropriate business model for an airline company operating both within and out side India to enhance its competitiveness in the industry. The authors of this paper by reviewing the existing literature have conducted a detailed investigation of the aviation scenario across the globe and in India to understand the functioning of various airline companies. Appropriate officials in various Airline companies and in Airports Authority of India were contacted in person to draw meaningful insights into the airline industry. A careful review of the literature and an analysis of the Indian aviation market enabled the authors to diagnose the problem areas and to critically evaluate the reasons behind the fall-out of the existing business models. The authors had also made a detailed study on the various infra structural facilities available for an airline company at Indian airports [both metro & non metro]. They were successful in zeroing in on the specific strategies emulated by leading airline companies to draw meaningful insights into their day to day functioning and their ability to develop competitive advantage over their competitors. Accordingly, keeping in mind the uniqueness of Indian customers and the market at large an appropriate business model has been evolved to enhance the competitiveness of an airline company. In addition, innovation strategies in services offering have also been identified as a means to win over the competition.

Key words: Airline, Competitiveness, Innovation, Strategies

[The full paper was presented in the conference jointly conducted by IIM, Kozhikode and IIM, Indore on May 21-23, 2009 at IIM, Kozhikode campus.]

Greetings to my Business students - Present and the Past

Dear student friends,

I would like to dedicate this Blog to thousands of my students [in countries like India, Malaysia, Singapore, UK and Australia (list not exhaustive)] who had graduated in Business.

I am sure that i have made a difference in the way marketing is perceived and practiced. Hope most of you would have been benefited from interacting with me and through my lectures/discussions.

I am sure that all of you would have emerged as success stories and would be scripting success and achievements in your day to day work life. I would like to hear from each one of you in this blog space through your comments and contributions.

Please feel free to write to me through this blog and i would be very happy to publish the same in this blog.

Looking forward to hear from all of you [not only my students], if you believe in doing different things differently.

The Tata Docomo case/story is just another case/story that re emphasizes the fact that -

What we discuss in class room today is practiced by industry, not tomorrow but after 5 years ! ! [... as said by a student like you]

Hope most of you would agree to this statement ?


Thank you all for enabling me to script a success story of all of you.


Together we shall Go Towards a Developed India.


Regards and Best wishes,

Dr. K. Elangchezhian

Congratulations - Force India / Vijay Mallya

I would like to sincerely Congratulate Mr. Vijay Mallya and his Force India Team for their podium finish at Belgium grandprix.

Force India Team has made all Indians proud.

Should we not recognize such contributions of Mr. Vijay Mallya ?

Of course, Vijay mallya should also come out with immediate sure fire strategies to Turn Around - King fisher Airlines from the Reds!

Hope Vijay Mallya draws important clues from the debacles of the NEPC Group !?

"As usual Expect the Unexpected from Vijay Mallya"


Our Way of saying thanks !

When you fly next time, Fly King Fisher - will it not be a fitting tribute to somebody who has made us all and India proud - ONCE AGAIN !?

Why only Tata Docomo ?

Tata Telecom

Recently the Tata's have come out with a concept of charging the Indian mobile service users on a 'second' basis instead of charging for a minute. This is a wise move, from the Indian consumers' point of view as presently millions of mobile service users are made to pay for the time that they have not spoken.

Why is the Indian Government not doing anything to prevent the other Indian mobile companies from charging their customers for un utilised talk time ?

The Indian mobile companies are minting millions every second, out of every un utilized talk seconds !

Should we not think on this ??

Dr. K. Elangchezhian